Working collaboratively with a fellow designer, we were challenged to develop a visual identity system for a new technology company. We created the identity around the technology that utilizes an app to encourage citizens to locate seahorses. They input their findings into a database, helping scientists identify a cause for disappearing seahorses in our ecosystem. The identity was developed by a visual representation of networking, connecting people to scientists to help a greater cause. The Seahorse Educational Alliance (SEA) helps promote the conservation of Seahorses in our ecosystem through sharing data via a phone application and website.
COLLABORATION: Rosie Opp