The Dragonfly.
A dragonfly symbol represents change and transformation. It is a reminder for you to shed more light and joy in your life. It tells you not to remain in the dark or the shadows.
Tasked with creating a brand mark for an alternative health platform, we went with the dragonfly, a vision the founder said came to her during a time she needed it in her life.
Made of clean geometric lines, reminiscent of sacred geometry and a strong hexagon house, symbolizing water in the desert of alternative wellness Also incorporated is the caduceus spiraling up the dragonfly, bringing in that extra layer of healthcare. The rays cascading from the top symbolize the light dragonfly will bring into your life, taking you out of the shadows.
Initial mood board: Light, free, and delicate. Subtle earth tones with a glimmer of gold. Organic movement aligned with sacred geometry to convey earth, light, and wisdom.Soft focus with earthy shadows.
Role: ART DIRECTED and designed THE Dragonfly brand
for logo & website asset development
